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Adobe Systems, Inc.
C2 Collections
of Color
Childhaven
Columbia City
Fremont
Getty Images, Inc.
Seattle City Light
Seattle DOT
Seattle Fringe
Theatre Festival
Security Properties
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Adobe Systems, Inc. hired Muir Public Relations in 1997 during its move to a new regional headquarters in Fremont, a neighborhood of Seattle. Local executives wanted to help employees be connected to the community through service opportunities and wanted a series of events to celebrate the new facility.
Community Relations:
Muir Public Relations created a menu of community service opportunities for Adobe personnel that closely matched Adobe's stated values on K-12 education, poverty and the environment. Muir identified BF Day Elementary School and the Fremont Public Association as key to Fremont and helped Adobe partner with those organizations. Muir also assisted Adobe in adopting a street for employee environmental service. Adobe provides volunteer time, use of facilities, supplies, technical assistance and cash donations.
Event Planning:
The groundbreaking featured a two-story blow-up troll and a troupe of adult-sized trolls (trolls are a hallmark of Fremont) spilling unexpectedly out of a warehouse slated for demolition. The trolls engaged the crowd in wholly unexpected frivolity and foolishness, inducing even the co-presidents of Adobe to do the "troll stomp." Dozens of children from BF Day Elementary (Adobe's new partner organization) welcomed Adobe and the trolls with colorful banners and shrieks of delight.
The second event, an invitation to the community to see the finished building, was in perfect counterpoint to the groundbreaking. Staged in Adobe's new courtyard, it was elegant and understated. Accomplished in just 20 working days, the event included printed invitations to City, County and State officials, neighborhood and business leaders, Adobe personnel and Adobe partners. We provided music, flowers, event design, RSVP management, nametags and reception for the 400 guests. We also coordinated tours of the building to ensure it was well showcased for Adobe.
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