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Adobe Systems, Inc.
C2 Collections
of Color
Childhaven
Columbia City
Fremont
Getty Images, Inc.
Seattle City Light
Seattle DOT
Seattle Fringe
Theatre Festival
Security Properties
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Groundbreaking for Getty World Headquarters
Event Design and Execution:
In May 2000, Muir Public Relations worked with Getty Images to create a memorable groundbreaking for its world headquarters in Seattle. The company had just completed gathering a host of smaller companies into a stock-photo behemoth, the largest company of its kind in the world, so the event was particularly crucial in the company's journey to stitch the many smaller companies into a cohesive whole.
Muir created a graffiti theme for this event, tying to the graphic roots of the company. Six teams were given spray paints and issued head-to-toe TyvekTM jumpsuits. Each team created a graffiti-style drawing in the allotted 10 minutes based on one of the company's business lines, competing on creativity and speed. The creations were judged by applause from the employees in attendance.
Specific Challenges: Demolition and grading on the site of the upcoming headquarters was in full swing as we planned the event, yet the event was to be held on-site. It required that Muir work around the construction schedule, which was constantly changing due to weather and ground conditions.
An additional complication entered the picture 45 minutes before show time: due to an employee's death, Getty officials decided to cancel and remount the event one week later. Muir was able to respond very quickly, and successfully created a new event in five working days-in a new location on the property, with entirely different entry and exit locations and all new logistics.
Community Relations:
Muir worked with Getty managers during the company's transition to its new headquarters to provide introductions to the community. Muir created an extensive community relations plan, identifying opportunities for direct employee involvement with community events as well as opportunities for corporate giving and sponsorships. Muir made personal introductions to appropriate organizations and community leaders to ease the Getty transition. Muir continues to be a resource for Getty managers in the company's new location.
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