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Public Relations:

Columbia City-an inner-city neighborhood with a charming historic district, revitalized businesses and abundant activities-needed public attention. Retailers and restaurants needed the foot traffic that comes with being a "cool" place to be.

The Columbia City Business Association hired Muir Public Relations to create a yearlong media campaign and provide media training for community leaders. The campaign is an example of how persistent, thorough media relations produce remarkable results. (See the list of articles below.)

At the beginning of the publicity campaign the Puget Sound Business Journal asked "Where is Columbia City?" Just 20 months later, Sunset Magazine listed Columbia City in its "Best of the West" issue as one of the West's best places to live, quoting exactly the campaign's language and focus.

Following is a list of the media interest in the year of our campaign:
  • "Roll on Columbia City: Columbia City Undergoes Gradual Growth," Seattle Post Intelligencer, February 20, 2001; 81 column inches including major full-color photo.

  • "Columbia City Shows New Signs of Life," Puget Sound Business Journal, November 2000; 52 column inches with photo.

  • "What's Brewing in Columbia City?" Seattle Times, Restaurant Reviews, February 2001; 30.25 column inches on the Columbia City Ale House opening.

  • "Columbia City in the Spotlight," Daily Journal of Commerce, September 2000; 26.5 column inches about a tour of Columbia City by San Francisco Mayor Willie Brown.

  • "What's to Eat," Seattle Post Intelligencer, April 27, 2000; 52 column inches on Salumeria and Medusa, two Columbia City eateries.

  • "Sprouting a Farmer's Market," on the front of the Food section, Seattle Times, June 14, 2000; 43.75 column inches plus major full-color photo.

  • "Farmer's Markets Are Economic Lifeline," Seattle Post Intelligencer, May 24, 2000; 35.5 column inches and three major full-color photos.

  • "Garden Tour to Support Revitalization Group," Beacon Hill News, June 2000; 44 column inches and photo.

  • "New Business Growing Pains," South District Journal, August 2000; an article on all the changes in the community.

  • "Small Restaurateurs Leaping into Growth Mode," Puget Sound Business Journal, October 2000; an article listing the Columbia City Ale House.

  • "Burgers and Suds Rule in Columbia City," Seattle Weekly.com, January 2001; an online article.

  • Mention in Stephen Dunphy's Newsletter column in the Seattle Times, January 2001; an article about three new businesses.

  • "Columbia City Renewal," Pacific Northwest Magazine, April 2001; five full pages for a focus article on a Columbia City home and its neighborhood.

  • "Columbia City Takes Stock of What's Next for Revitalized Community," Seattle Post Intelligencer, April 23, 2001; 35.5 column inches plus large full-color photo.

  • In addition, Columbia City received substantial television news coverage, innumerable calendar notices, many smaller articles and mentions with color photos in both Seattle Magazine and Metropolitan Living.
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