 |
Adobe Systems, Inc.
C2 Collections
of Color
Childhaven
Columbia City
Fremont
Getty Images, Inc.
Seattle City Light
Seattle DOT
Seattle Fringe
Theatre Festival
Security Properties
| |
   | |
Building Futures Capital Campaign
Childhaven is a key social service provider in Seattle, a leader in the child protection realm. This is an agency dedicated to stopping the cycle of child abuse by providing early intervention and treatment in the lives of abused and neglected children ages one through five years.
Muir Public Relations managed the marketing and public relations for a successful, three-year, $15 million capital campaign for Childhaven. We coordinated four marketing and graphic vendors and created a full marketing package including logo and letterhead, brochure, newsletter, videos to support the annual breakfast, a video CD for donors, events, PSAs with Seattle Seahawks football players and other celebrities, bus ads and more. In addition, Muir Public Relations managed all public relations and writing for the campaign.
Marketing Materials:
In raising money for children, the marketing materials needed to be effective but not flashy. Kit elements are two-color for cost savings, but by using different colors on different pieces, the whole appears more sophisticated than the sum of its parts.
Muir Public Relations helped create:
- Tag line, content and look of the campaign statement
- Managed creation of the complete marketing package
- King County Metro bus ad
- Production of a 5-minute video and a 2-minute video CD-ROM, the latter of which won the Nell Shipman Women in Film Award in 2001
- Elements of a web site and on-going consultation
Public Relations:
Muir wrote a quarterly newsletter and an op-ed that was published in the Seattle Post Intelligencer: "Childhaven Now, Fewer Prisons Later." We also worked closely with the Seahawks and Piranha Productions to create a series of television PSAs with the Seahawks and other celebrities.
Event Planning:
Muir conceived, organized and implemented a major fundraiser created in conjunction with the Seahawks Courage House Award, attended by 15 current and former Seahawks. Seahawks players and their wives solicited donations and packed the house. Held at the new Seahawks Stadium, entertainment featured a sumo-wrestling contest between current and former Seahawks.
The auction exceeded its fundraising goal and introduced a new audience to Childhaven, many of whom made subsequent donations to the organization.
top ^
| |
|
